They build trust and confidence in your product or service and helps guide them toward converting. Customer success storiesįeaturing customer success stories and testimonials is a great way to provide visitors with compelling social proof. In this example, they want visitors to notice the key areas that the company rates and reviews:Įach example shows that by highlighting the benefits or important details about your offer with an anchor tag target, it’s more likely that visitors will read (skim) the copy. is another brand with an anchor link that directs visitors below the fold. Once a visitor clicks the down arrow, the page scrolls for them: Constant Contact does this on their post-click landing page midway down the page. Since your product or service’s benefits are conveyed through copy, using an anchor link to specific copy is ideal. What can anchor tags highlight on post-click landing pages? Important copy In the anchor tag examples below, you’ll notice this design technique can be used in a variety of ways. And when you combine animation with white space, you get a powerful combination that draws people’s attention where you want it. When animated, anchor tags have the potential to attract more attention because it’s likely the only thing moving on the page. It’s worth mentioning that they can be static or animated. Not only do they make it fast and easy for visitors to navigate your page, but they can serve as visual cues, pointing people toward elements that are integral to your conversion goal. Since clicking on an anchor link takes visitors where they want to go without much effort, they improve the overall user experience, which aids in the conversion process. They are typically used for long or text-heavy pages so that visitors can jump to a specific part of the page without having to scroll as much. An anchor tag, or anchor link, is a web page element that links to another location on the same page.
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